This is a practical course that develops a managerial approach to marketing and tests the student’s marketing decision-making skills. It expands on the classical strategies in marketing with particular attention to customer satisfaction and loyalty.
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Students are provided with an understanding of the links between the needs of marketing and the capabilities of research. Its aim is to develop knowledge and understanding of the important role of information in marketing practices, to expand students’ knowledge about the application of research, and to reduce uncertainty in decision making.
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The main focus of this course is on management of the marketing function of multinational enterprises or corporations. This course applies theories and models to actual situations through case analysis and examines management practices from an international marketing perspective.
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This course builds on the traditional market communication models and applies the latest methods of digital communications and social media applications to the cross-cultural market. Students are apprised of the impact and use of mobile communications in the advancement of international marketing.
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This course addresses recruitment and selection as an important aspect of human resources management in an organisation. Through a blend of theory and application, the course introduces students to a wide range of issues, principles, practices and trends in recruitment and selection, and prepares students to effectively carry out the recruitment and selection process as well as to design and implement an effective and legally defensible staffing system tailored to organisational requirements.
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The course is designed to provide an opportunity for students to develop an understanding of the process by which buyers' needs are identified and met through personal contact. The course takes both a strategic and a tactical perspective.
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Compensation systems in contemporary public and private organizations are examined in this course. It explores topics such as the determinants of wage and salary levels and structures, legal issues in compensation, intrinsic and extrinsic rewards, and employee satisfaction. The course further examines strategic issues in managing compensation systems along with the development of a total compensation strategy.
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The primary focus of this course is the use of negotiations in a business setting but with particular emphasis on its use for solving problems arising in the context of worker-management relations. The course looks at some key topics in Industrial or Employment Relations and examines the two commonly accepted negotiating paradigms, “distributive bargaining” and “integrative bargaining”.
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This course covers legal compliance and ethical issues in human resource management. Specifically, the course examines compliance to Caribbean labour laws and regulations in HR recruitment, selection, development, training, compensation, placement, retention, termination, discipline, health, safety, workplace discrimination and imbalances, as well as retaliation and privacy issues. Emerging issues, such as sexual harassment, whistle-blowing, internet usage, and data protection are further covered. A significant portion of the course is devoted to ethical challenges encountered by human resources professionals.
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This course normally follows the completion of the taught courses. The basic objective of this programme element is to provide the students with an opportunity to gain practical experience with reputable organisations in the Caribbean region or internationally. The project will be applied in nature producing outcomes of use to managers and decision-makers; students will be required to demonstrate understanding of the inter-disciplinary nature of research in the social sciences, and competence in the process of research design.
