BSc Management Studies (Marketing)
Marketing is the professional skill that allows managers to tackle business challenges relative to competition and product/service innovation. Marketing creates customer value. It captures the attention of customers and clients, and introduces new concepts and ideas. It develops a social awareness that stimulates a desire for particular goods and services. As Peter Drucker states, “Marketing is the distinguishing, unique function of the business”.
About the Programme
This BSc Management Studies (Marketing major) programme is geared towards building the knowledge base and skill sets of persons so that they will be able to identify and adopt the best strategies, tactics and evaluative measures that are required for consumer choices of products and services provided by organizations and business entities. Graduates of the programme will be able to:
• Identify, select and employ innovative and practical marketing approaches in the marketplace
• Adapt to a constantly changing marketing environment
• Understand and identify customer needs, enable product/service improvements and expand customer value
• Master the communication and personal-selling skills required for effective customer retention
• Use quantitative and qualitative tools for conducting market research
Who is this programme for?
The BSc Management Studies (Marketing major) programme targets persons who are currently working in any of the numerous areas of the public and private sector entities of business, industry and commerce; non-governmental organizations; educational institutions; and persons with an interest in the field of study.
Duration of Programme
The programme will be offered over 3 years (full-time) and 5 years (part-time).
Award of Degree
In order to be awarded the BSc Management Studies (Marketing major) degree, students must successfully complete the 90 credits as specified in the programme structure.
All courses will be delivered fully online. However, some courses may have face-to-face final examinations.
When will the programme start?
This offering of the programme begins in August 2015.
Applicants must meet the University’s normal matriculation requirements in order to be accepted into the programme. They must satisfy the requirements in either (a), (b), (c) or (d) below:
(a) Holders with CXC/CSEC and CAPE/GCE A Level qualifications having:
• An acceptable pass in CXC/CSEC English A or CAPE Communications Studies; AND
• An acceptable pass in CXC/CSEC Mathematics or its equivalent; AND
• One of the following minimum qualifications:
• either five subjects (at least two GCE A Level or CAPE) and the remainder acceptable passes in CXC/CSEC or GCE O’ Level; OR
• four subjects (at least three GCE A Level or CAPE) and the fourth an acceptable pass in the CXC/CSEC or GCE O’ Level
Note: Grade requirements for CXC/CSEC subjects are General Proficiency - Grades I or
II prior to June 1998 and Grades I, II, or III from June 1998
(b) Holders of five (5) CXC/CSEC or GCE O’ Level passes or equivalent, not necessarily obtained at the same sitting
(c) Entrants with a Diploma, Certificate or Associate Degree from UWI or an approved Caribbean tertiary level institution
(d) Persons over the age of 21 who have been out of school for at least five years, on the basis of their overall academic and professional attainments
English Language Proficiency Examination
The English Language Proficiency Test (ELPT) is used to assess whether persons applying to pursue
undergraduate degree programmes at the UWI Open Campus possess a satisfactory level of writing
and reading proficiency in English for university academic purposes. For detailed information on the
ELPT, see English Language Proficiency Test.
OOL1001 Orientation to Online
IYRS1001 Improving your Reading Skills
IYSS1001 Improving your Study Skills
IYMS1001 Improving your Math Skills (if applicable)
ECON0001 Remedial Mathematics (if applicable)