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BSc Marketing

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BSc. Marketing Programme

 

Introduction

Marketing is the professional skill that allows managers to tackle business challenges relative to competition and product/service innovation. Marketing creates customer value. It captures the attention of customers and clients, and introduces new concepts and ideas. It develops a social awareness that stimulates a desire for particular goods and services. As Peter Drucker states, “Marketing is the distinguishing, unique function of the business”.  

 

About the Programme
This BSc Marketing programme is geared towards building the knowledge base and skill sets of persons so that they will be able to identify and adopt the best strategies, tactics and evaluative measures that are required for consumer choices of products and services provided by organizations and business entities. Graduates of the programme will be able to:

• Identify, select and employ innovative and practical marketing approaches in the marketplace
• Adapt to a constantly changing marketing environment
• Understand and identify customer needs, enable product/service improvements and expand customer value
• Master the communication and personal-selling skills required for effective customer retention
• Use quantitative and qualitative tools for conducting market research

 

Who is this programme for?

The BSc Marketing programme targets persons who are currently working in any of the numerous areas of the public and private sector entities of business, industry and commerce; non-governmental organizations; educational institutions; and persons with an interest in the field of study. 

 

Duration of Programme
The programme will be offered over 3 years (full-time) and 5 years (part-time).

 

Delivery Mode
All courses will be delivered fully online. However, some courses may have face-to-face final examinations.

 

When will the programme start?

This offering of the programme begins in September 2020

 

Entry Requirements

Applicants must meet the University’s normal matriculation requirements in order to be accepted into the programme. They must satisfy the requirements in either (a), (b), (c) or (d) below:

(a)  Holders with CXC/CSEC and CAPE/GCE A Level qualifications having:
 

• An acceptable pass in CXC/CSEC English A or CAPE Communications Studies; AND 
• An acceptable pass in CXC/CSEC Mathematics or its equivalent; AND
• One of the following minimum qualifications:
  • either five subjects (at least two GCE A Level or CAPE) and the remainder acceptable   passes in CXC/CSEC or GCE O’ Level; OR
  •  four subjects (at least three GCE A Level or CAPE) and the fourth an acceptable pass in the CXC/CSEC or GCE O’ Level

Note: Grade requirements for CXC/CSEC subjects are General Proficiency - Grades I or
II prior to June 1998 and Grades I, II, or III from June 1998  
   
(b)  Holders of five (5) CXC/CSEC or GCE O’ Level passes or equivalent, not necessarily obtained at the same sitting
(c) Entrants with a Diploma, Certificate or Associate Degree from UWI or an approved Caribbean tertiary level institution
(d) Persons over the age of 21 who have been out of school for at least five years, on the basis of their overall academic and professional attainments 

 

English Language Proficiency Examination

The English Language Proficiency Test (ELPT) is used to assess whether persons applying to pursue undergraduate degree programmes at the UWI Open Campus possess a satisfactory level of writing and reading proficiency in English for university academic purposes. For detailed information on the ELPT, see English Language Proficiency Test.

 

Academic Preparation

OOL1001 Orientation to Online

IYRS1001 Improving your Reading Skills

IYSS1001 Improving your Study Skills

IYMS1001 Improving your Math Skills (if applicable)

ECON0001 Remedial Mathematics (if applicable)

 

 

 

Award of Degree
In order to be awarded the BSc Marketing degree, students must successfully complete all of the courses outlined in the course of study below.

 

Course of Study

Level 1

Level 2

Level 3

FOUN1001 English for Academic Purposes (3 credits)

MGMT2063 Research Methods for Business- Introduction to Qualitative & Quantitative (3 credits)

MGMT3031 Business Strategy & Policy (3 credits)

 

FOUN1101 Caribbean Civilization (3 credits)

MGMT2064 Organisational Behaviour and Human Resource Management (3 credits)

MGMT3116 Research Project/Practicum (6 credits)

FOUN1501 Foundations for Learning Success (3 credits)

MGMT2021 Business Law I (3 credits)

ACCT1003 Introduction to Cost & Management Accounting (3 credits)

MGMT2023 Financial Management I (3 credits)

MKTGT3001 International Marketing Management (3 credits)

 

MGMT3024 Business Communication (3 credits) New

MGMT1000 Introduction to Computers (Information Literacy & IT) – 3 credits

MGMT2006 Management Information Systems 1 (3 credits)

 

MKTG3003 Marketing Strategy (3 credits)

 

MGMT1001 Principles of Management (3 credits)

MGMT2013 Introduction to International Business (3 credits)

 

MKTG3010 Integrated Marketing Communication (3 credits)

ECON1000 Principles of Economics (3 credits)

MGMT2065 Project Management (3 credits)

MKTG3070 Consumer Behaviour (3 credits)

 

ECON1003 Mathematics for Social Sciences I

                OR

ECON1004 Mathematics for Social Sciences II (3 credits)

MKTG3012 B2B Organizational Marketing (3 credits)

 

ECON1005 Introductory Statistics (3 credits)

MKTG2001 Principles of Marketing (3 credits)

MKTG3013 E-Marketing (3 credits)

 

ACCT1002 Introduction to Financial Accounting (3 credits)

MKTG2005 Marketing Research & Forecasting Methods (3 credits)

 

MKTG3014 Personal Selling & Sales Management (3 credits)
 

 

Course of Study
Level 1 
ECON1004
Mathematics for the Social Sciences II

Recommended that you first attempt in Semester 1

Assessment: 40% Coursework, 60% Final exam
 

ECON1000
Principles of Economics

This course introduces students to the basic tools and concepts of economics. Students will be exposed to the core principles of economics: the role of incentives; the idea of scarcity; how to measure the cost of a choice; what is a market; and the purpose of prices. Students will be introduced to the toolkit of methods used by economists. At the end of this course students should be able to engage the core principles of the methodology of economics in everyday use.

MGMT1001
Principles of Management

The course is designed to introduce learners to the major aspects of management principles. It will expose them to the corpus of knowledge required to assist an organisation to achieve its objectives. It provides important information intended to expose learners to the intricacies of managing enterprises - be these private or public, corporate or small business enterprises, and government or nongovernmental organisations.

Credits: 
3
MGMT1000
Introduction to Computers

This course deals with the basics, major concepts and principles of computers and computing. Topics covered will include: evolution and classification of computers, computer hardware, software and data communications; computer data processing; and microcomputers in business.

Credits: 
3
FOUN1101
Caribbean Civilisation

This course is designed to develop an awareness of the main process of cultural development in Caribbean societies, highlighting the factors, the problematic and the creative output that have fed the emergence of Caribbean identities. It also develops a perception of the Caribbean as wider than island nations or linguistic blocs and stimulates students’ interest in, and commitment to Caribbean civilization and to further their self-determination.

 

Credits: 
3
ECON1005
Introductory Statistics

This course introduces students to the art and science of statistics. Topics covered are: the collection and compilation of data, descriptive statistics, probability distributions, estimation, hypothesis testing and simple regression and correlation. Teaching is accompanied by computer applications using MINITAB software.

Credits: 
3
ECON1003
Mathematics for Social Sciences I

This Course is designed to build on students’ understanding of elementary mathematics and to expose them to some of the mathematical concepts that will be used in the study of various models in economics and management sciences. It begins with the topic of functions and moves seamlessly into equations and inequalities. These draw on the student’s prior experience in areas of algebra and coordinate geometry. It then moves the equally interesting area of sequences. This is followed by some matrix algebra then into the topic of limits and continuity, it ends with differentiation with some applications to the social sciences. Emphasis will be placed on the understanding and application of mathematical concepts rather than on computational skills, the use of algorithms and the manipulation of a formula.

Credits: 
3
Prerequisite(s): 
Introduction to Microeconomics
ACCT1003
Cost and Management Accounting

In this course, students are sensitized to an understanding of current cost and management accounting theory and practice. Emphasis is placed on the concepts and procedures of product costing, the tools of managerial accounting such as C-V-P analysis and budgeting, as well as, strategies that help the manager to perform the functions of planning, controlling and decision making. This prerequisite knowledge provides the foundation for the levels II & III Management Accounting courses. The course makes use of some simple mathematical concepts including the basic mathematical operations, solving simple linear equations and graphing linear functions.

Credits: 
3
ACCT1002
Introduction to Financial Accounting

The primary objective of this course is to provide a thorough exposure to financial accounting fundamentals as they relate to today’s business world. It is designed mainly for students who have little or no knowledge of financial accounting. The following topics will be addressed: the basic accounting process; accounting systems and controls; accounting for assets and liabilities; partnerships and corporations; additional financial reporting issues.

Credits: 
3
FOUN1001
English for Academic Purposes
FOUN1501
Foundations for Learning Success
Credits: 
3
Level 2 
MGMT2021
Business Law

The course MGMT 2021 focuses primarily on contract law since contract law is the basis of commercial law. However, in order to situate commercial law in its broader context, this course also exposes students to elements of criminal law which deals with public wrongs as well as fundamental aspects of tort law that encompasses civil wrongs. The overarching framework however begins with an in-depth exploration of our legal system which lays the foundations for understanding the origin and sources of law, as well as the functioning of the legal infrastructure such as the court system. Finally, students are exposed to consumer law and aspects on Internet law, as these are becoming increasingly important in understanding commercial relationships in the digital age.

Credits: 
3
MKTG2005
Marketing Research & Forecasting Methods
MGMT2013
Introduction to International Business

The need for Caribbean businesses to expand operations internationally and earn foreign exchange particularly during challenging economic times is critical. This course provides an overview of the international business environment and an introduction to various types of decisions made by international business managers.  It is a survey course, which covers many topics, despite not addressing these topics in depth.  Students will have an opportunity to explore topics of particular interest in more detail through a research project.

MGMT2065
Project Management

The aim of this course is to provide students with an understanding of the contemporary project management discipline from a ‘best practice’ perspective, and to enable them to extract from best practices, the specific applications that will enhance the probability of success for Caribbean projects.  The types of projects used for illustration purposes will include innovative efforts in renewable energy to the building of complex resort properties to enhance tourism options, as well as, agricultural and other projects which are predominantly located in the Caribbean region.

MGMT2064
Organizational Behaviour and Human Resource Management

This course seeks to introduce students to the fundamentals of organisational behaviour and human resource management. The course introduces the students to some of the factors that shape behaviour in organisations, the types of options and strategies managers use to shape behaviour, and the responses of individuals and groups to these strategies. This course also examines the role of the HR professional. Students will learn about the evolution of human resource management with emphasis on the importance of HRM in today’s world.

MGMT2063
Research Methods for Business- Introduction to Qualitative & Quantitative Methods

Thiscourse introducesstudentstophilosophical perspectives,principles,and processes for designing qualitative, quantitative and mixed methods research. It aims to particularly expose students to the use of theory in research designs, knowledge of the main components of a research framework - problem definition, research design, data collection & analysis, and ethical considerations in conducting research. The course highlights the importance of the key role that research plays in decision-making process of businesses.

MKTG2001
Principles of Marketing

This course is intended to provide students with a conceptual framework and analytical skills necessary for the analysis of markets and marketing activities of firms in a dynamic environment. It will introduce students to some of the basic concepts and principles of marketing and to some real-world marketing situations. It also takes into consideration the unique business culture of the Caribbean.

Credits: 
3
Prerequisite(s): 
Introduction to Microeconomics
MGMT2023
Financial Management I
MGMT2006
Management Information Systems I
Level 3 
MKTG3012
B2B Organizational Marketing
Prerequisite(s): 
Principles of Management
Principles of Marketing
MKTG3014
Personal Selling & Sales Management
MKTG3013
E-Marketing
MKTG3070
Consumer Behaviour
MKTG3010
Integrated Marketing Communication
MKTG3003
Marketing Strategy
MKTG3001
International Marketing Management
MGMT3116
Research Project/Practicum
Credits: 
6
MGMT3031
Business Strategy and Policy

This course is designed to give you an understanding of the theoretical and practical aspects relating to how organizations in the public and private sectors operate in an environment where it is critical to develop and implement strategies in order to gain and or maintain competitive advantage. The course requires also that you reflect on the knowledge gained from previous courses. Some of the major concepts that will be covered include, SWOT analysis, vision and mission, competitive analysis, corporate, competitive and global strategies, value chain analysis, competitive advantage and successful strategy execution, among others.

Credits: 3

Credits: 
3
MGMT3024
Business Communication