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BSc Marketing

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BSc. Marketing Programme

 

Introduction

Marketing is the professional skill that allows managers to tackle business challenges relative to competition and product/service innovation. Marketing creates customer value. It captures the attention of customers and clients, and introduces new concepts and ideas. It develops a social awareness that stimulates a desire for particular goods and services. As Peter Drucker states, “Marketing is the distinguishing, unique function of the business”.  

 

About the Programme
This BSc Marketing programme is geared towards building the knowledge base and skill sets of persons so that they will be able to identify and adopt the best strategies, tactics and evaluative measures that are required for consumer choices of products and services provided by organizations and business entities. Graduates of the programme will be able to:

• Identify, select and employ innovative and practical marketing approaches in the marketplace
• Adapt to a constantly changing marketing environment
• Understand and identify customer needs, enable product/service improvements and expand customer value
• Master the communication and personal-selling skills required for effective customer retention
• Use quantitative and qualitative tools for conducting market research

 

Who is this programme for?

The BSc Marketing programme targets persons who are currently working in any of the numerous areas of the public and private sector entities of business, industry and commerce; non-governmental organizations; educational institutions; and persons with an interest in the field of study. 

 

Duration of Programme
The programme will be offered over 3 years (full-time) and 5 years (part-time).

 

Delivery Mode
All courses will be delivered fully online. However, some courses may have face-to-face final examinations.

 

When will the programme start?

This offering of the programme begins in September 2020

 

Entry Requirements

Applicants must meet the University’s normal matriculation requirements in order to be accepted into the programme. They must satisfy the requirements in either (a), (b), (c) or (d) below:

(a)  Holders with CXC/CSEC and CAPE/GCE A Level qualifications having:
 

• An acceptable pass in CXC/CSEC English A or CAPE Communications Studies; AND 
• An acceptable pass in CXC/CSEC Mathematics or its equivalent; AND
• One of the following minimum qualifications:
  • either five subjects (at least two GCE A Level or CAPE) and the remainder acceptable   passes in CXC/CSEC or GCE O’ Level; OR
  •  four subjects (at least three GCE A Level or CAPE) and the fourth an acceptable pass in the CXC/CSEC or GCE O’ Level

Note: Grade requirements for CXC/CSEC subjects are General Proficiency - Grades I or
II prior to June 1998 and Grades I, II, or III from June 1998  
   
(b)  Holders of five (5) CXC/CSEC or GCE O’ Level passes or equivalent, not necessarily obtained at the same sitting
(c) Entrants with a Diploma, Certificate or Associate Degree from UWI or an approved Caribbean tertiary level institution
(d) Persons over the age of 21 who have been out of school for at least five years, on the basis of their overall academic and professional attainments 

 

English Language Proficiency Examination

The English Language Proficiency Test (ELPT) is used to assess whether persons applying to pursue undergraduate degree programmes at the UWI Open Campus possess a satisfactory level of writing and reading proficiency in English for university academic purposes. For detailed information on the ELPT, see English Language Proficiency Test.

 

Academic Preparation

OOL1001 Orientation to Online

IYRS1001 Improving your Reading Skills

IYSS1001 Improving your Study Skills

IYMS1001 Improving your Math Skills (if applicable)

ECON0001 Remedial Mathematics (if applicable)

 

 

 

Award of Degree
In order to be awarded the BSc Marketing degree, students must successfully complete all of the courses outlined in the course of study below.

 

Course of Study

Level 1

Level 2

Level 3

FOUN1001 English for Academic Purposes (3 credits)

MGMT2063 Research Methods for Business- Introduction to Qualitative & Quantitative (3 credits)

MGMT3031 Business Strategy & Policy (3 credits)

 

FOUN1101 Caribbean Civilization (3 credits)

MGMT2064 Organisational Behaviour and Human Resource Management (3 credits)

MGMT3116 Research Project/Practicum (6 credits)

FOUN1501 Foundations for Learning Success (3 credits)

MGMT2021 Business Law I (3 credits)

ACCT1003 Introduction to Cost & Management Accounting (3 credits)

MGMT2023 Financial Management I (3 credits)

MKTGT3001 International Marketing Management (3 credits)

 

MGMT3024 Business Communication (3 credits) New

MGMT1000 Introduction to Computers (Information Literacy & IT) – 3 credits

MGMT2006 Management Information Systems 1 (3 credits)

 

MKTG3003 Marketing Strategy (3 credits)

 

MGMT1001 Principles of Management (3 credits)

MGMT2013 Introduction to International Business (3 credits)

 

MKTG3010 Integrated Marketing Communication (3 credits)

ECON1000 Principles of Economics (3 credits)

MGMT2065 Project Management (3 credits)

MKTG3070 Consumer Behaviour (3 credits)

 

ECON1003 Mathematics for Social Sciences I

                OR

ECON1004 Mathematics for Social Sciences II (3 credits)

MKTG3012 B2B Organizational Marketing (3 credits)

 

ECON1005 Introductory Statistics (3 credits)

MKTG2001 Principles of Marketing (3 credits)

MKTG3013 E-Marketing (3 credits)

 

ACCT1002 Introduction to Financial Accounting (3 credits)

MKTG2005 Marketing Research & Forecasting Methods (3 credits)

 

MKTG3014 Personal Selling & Sales Management (3 credits)

 

 

Course of Study
Level 1 
ECON1004
Mathematics for the Social Sciences II
ECON1000
Principles of Economics
MGMT1001
Principles of Management
MGMT1000
Introduction to Computers
FOUN1101
Caribbean Civilisation
ECON1005
Introductory Statistics
ECON1003
Mathematics for Social Sciences I
ACCT1003
Cost and Management Accounting
ACCT1002
Introduction to Financial Accounting
FOUN1001
English for Academic Purposes
FOUN1501
Foundations for Learning Success
Level 2 
MGMT2021
Business Law
MKTG2005
Marketing Research & Forecasting Methods
MGMT2013
Introduction to International Business
MGMT2065
Project Management
MGMT2064
Organizational Behaviour and Human Resource Management
MGMT2063
Research Methods for Business- Introduction to Qualitative & Quantitative Methods
MKTG2001
Principles of Marketing
MGMT2023
Financial Management I
MGMT2006
Management Information Systems I
Level 3 
MKTG3012
B2B Organizational Marketing
MKTG3014
Personal Selling & Sales Management
MKTG3013
E-Marketing
MKTG3070
Consumer Behaviour
MKTG3010
Integrated Marketing Communication
MKTG3003
Marketing Strategy
MKTG3001
International Marketing Management
MGMT3116
Research Project/Practicum
MGMT3031
Business Strategy and Policy
MGMT3024
Business Communication