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BSc Sociology with Minor in Marketing

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This joint programme allows you to study two subjects in one degree.  This type of degree will broaden your skill set and enhance your career prospects.  Sociology and marketing are quite interwoven with one another, both in the academic world and in the business world.
Understanding different populations, collective behaviour, motivation, stratification, methodology, research designs, prediction, human ecology and the family, all contribute to a sociological understanding of marketing leading to a better understanding of the nature, functions and processes of marketing.

About the Programme
The programme is designed to introduce key sociological and marketing concepts and ideas that would offer students a comprehensive understanding of the plurality of complexities governing society and in so doing they will be able to offer tangible contributions to marketing strategies and consumer patterns of behaviour in the workplace and society in general.

Who is this programme for?

The programme targets persons who work in the fields of marketing, market researchers, entrepreneurs, persons involved in applied sociology , public, private or not-for-profit organisations related to policy analysis, program development, research, data analysis, human resource management among other fields.


Programme Structure

Duration of Programme

The programme will be offered over 3 years (full-time) and 5 years (part-time).

Award of Degree
In order to be awarded the BSc Sociology with a Minor in Marketing degree, students must successfully complete 90 credits with at least 30 credits at Levels II and III for the Major and at least 15 credits at Levels II and III for the Minor. 

Delivery Mode

All courses will be delivered fully online. However, some courses may have face-to-face final examinations.


When will the programme start?

August and January of each academic year.


Entry Requirements

Applicants must meet the University’s normal matriculation requirements in order to be accepted into the programme.  They must satisfy the requirements in either (a), (b), (c) or (d) below:

(a) Holders with CXC/CSEC and CAPE/GCE A Level qualifications having:

An acceptable pass in CXC/CSEC English A or CAPE Communications Studies; AND
An acceptable pass in CXC/CSEC Mathematics or its equivalent; AND
One of the following minimum qualifications:

either five subjects (at least two GCE A Level or CAPE) and the remainder acceptable passes in CXC/CSEC or GCE O’ Level; OR
 four subjects (at least three GCE A Level or CAPE) and the fourth an acceptable pass in the CXC/CSEC or GCE O’ Level

 Note: Grade requirements for CXC/CSEC subjects are General Proficiency - Grades I or II prior to June 1998 and Grades I, II, or III from June 1998       
  (b)  Holders of five (5) CXC/CSEC or GCE O’ Level passes or equivalent, not necessarily obtained at the same sitting      
  (c) Entrants with a Diploma, Certificate or Associate Degree from UWI or an approved Caribbean tertiary level institution    
  (d) Persons over the age of 21 who have been out of school for at least five years, on the basis of their overall academic and professional attainments


English Language Proficiency Examination

The English Language Proficiency Test (ELPT) is used to assess whether persons applying to pursue

undergraduate degree programmes at the UWI Open Campus possess a satisfactory level of writing

and reading proficiency in English for university academic purposes. For detailed information on the

ELPT, see English Language Proficiency Test.

Course of Study
Level 1 
Introduction to Psychology
Logic of Social Inquiry
Mathematical Thinking and Introductory Statistics
Introduction to Political Institutions and Analysis
Introduction to Social Work
Principles of Management
Introduction to Sociology
Foundations for Learning Success
English for Academic Purposes
Caribbean Civilisation
Level 2 
Research Methods in Behavioural Sciences
Social Development
Modern Social Theory
Classical Social Theory
Qualitative Research Methods
Ethical Literacy in Behavioral Sciences
Research Study II
Research Study I
Intermediate Statistics
Level 3 
Caribbean Social Structure
Marketing Strategy
International Marketing Management
Family Sociology
Gender in the Caribbean Social, Political & Economic Relations
Principles of Marketing
Level 3 Electives 
Caribbean Social Problems
B2B Organizational Marketing
Managing Organisational Change
Evaluation of Social Programmes
Industrial Sociology I: Theories And Practices