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MSc Management (Marketing)

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Introduction

How prepared are you to meet the need for effective leadership in our 21st Century workforce? Do you have the management competencies that are crucial for upward mobility and nation building? There is an ever-increasing demand in the public, private and non-profit sectors for innovative and primed managers who possess the skills needed to make strategic economic, financial and marketing decisions that will grow our Caribbean economies. This programme will equip you with general and specialised skills in contemporary management that will give you the edge in our increasingly competitive environment.

About the Programme
The Master of Science in Management (MSc Management), which offers specialisations in General Management, Marketing, Human Resource Management and Public Sector Management, is intended to meet the demand in the region for more qualified persons to provide effective leadership in the public, private and non-profit sectors.
Working professionals will not only get an understanding of management theory but will also have the opportunity to gain practical experience, while developing their critical and analytical thinking skills. Participants are able to choose a specialisation that suits their career goals. This programme will equip graduates to

  • make strategic management decisions
  • formulate innovate strategies for solving real world problems and challenges
  • motivate employees
  • satisfy customers
  • maximise the benefits accruing to their organisations   

Who is this programme for?

The programme is designed for people who are seeking to shift into a specialized area of management; persons in various functional and professional areas who aspire to move into senior management positions; or anyone who wishes to upgrade their knowledge and skills in the field of management. These would include:

  • Sales personnel desirous of moving into marketing functions
  • Professionals (e.g. engineers) who are seeking to move up to management positions
  • Senior administrators, supervisors and middle managers

Programme Structure

The MSc in Management Studies is a forty-one (41) credit programme that allows students to specialize in one of the following areas: general management; marketing; human resources management; public sector management. Persons who wish to pursue a Graduate Diploma in Management Studies would complete the five core courses listed below and  any course from the specializations offered. The MSc Management (Marketing) programme comprises the following courses:

1) Five (5) core courses in management

a. Management Essentials I (3 credits)
b. Management Essentials II (3 credits)
c. Sustainable Financial Management (4 credits)
d. Management Information Systems (4 credits)
e. Critical Analytical and Communication Skills for Managers (3 credits)

2) The five (5) specialization courses in Marketing are listed below:

Marketing

i. Marketing Management (3 credits)
ii. International Marketing & Export Strategy (3 credits)
iii. Strategic Integrated Marketing & E- Communications (3 credits)
iv. Sales Force Management (3 credits)
v. Marketing Research (3 credits)

3) Research Processes (3 credits)

4) Research Project/Practicum (6 credits)

Duration and Award of Programme
The programme will be offered over a minimum of twenty-four (24) months. However, students will have the option of exiting upon successful completion of the five core courses and one course from any of the areas of specialisation, and will be eligible for the award of the Graduate Diploma in Management Studies.

Delivery Mode
The programme is delivered fully online.

Entry Requirements

An undergraduate degree (at least a Lower Second Class or its equivalent) from an approved tertiary institution

Holders of the Graduate Diploma in Management Studies may transition into the programme as per Board for Graduate Studies and Research Regulations.

Academic Preparation

All new graduate students are required to do the Graduate Introduction to Online Learning before starting the programme.

Course of Study
Level 1 
GRST6900
Research Processes
MGMT 6206
Management Essentials II
MGMT 6202
Management Essentials I
MGMT 6019
Critical Analytical and Communication Skills for Managers
MGMT6205
Sustainable Financial Management
OOL6001
Graduate Introduction to Online Learning
MKTG 6000
Marketing Management
MGMT 6000
Management Information Systems
Level 2 
-
Strategic Integrated Marketing & E-Communications
SBMA 6010
Marketing Research
MKTG 6002
Sales Force Management
SBMA6040
International Marketing and Export Strategy
-
Practicum
-
Research Paper