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Sport Broadcasting

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The Project arm of the UWI Faculty of Sport has proposed that a Sport Broadcasting seminar, facilitated by leading international Sport Broadcaster Alan Wilkins, be offered during the hosting of major Cricket series in the territory. The Covid-19 pandemic has made elements of traditional sport activity impractical, therefore the Faculty of Sport has redesigned a Training Workshop for online delivery through the UWI Open Campus Academy of Sport. As a Faculty charged with developing sport in the region, we believe that an appreciation for the profile and demands of sport consumers as well as knowledge of and practice in sport broadcasting techniques will contribute to creating a pool of professionals with the competence to consistently offer polished, accurate, relevant and exciting broadcast of major games to sport lovers in the region, Caribbean diaspora and the world.

By the end of the workshop, learners will have acquired the key competencies to:

  1. Articulate sport broadcast ethics and international standards
  2. Educate and entertain diverse patrons through well-researched, exciting and culturally relevant commentary
  3. Critique sport commentaries and adopt and adapt promising sport commentary practices
  4. Conduct broadcast quality live interviews
  5. Utilize technology to produce polished, accurate, professional and engaging sport broadcasts
  6. Produce a Sport Live Broadcast that reflects understanding and appreciation for the Caribbean and/or global sport consumer 
  7. Reflect on participation in the workshop and plan for next phase of sport broadcasting


Who is this workshop for?

Sport journalists, sport marketers, sport publicists, sport educators, retired professional athletes and sport enthusiasts with interest in Sport Broadcasting.


When will the workshop start?

Launch Date - March 26th, 2021
Delivery Date - March 29th, 2021


Workshop Modules

  1. Introductions and Training Workshop Overview
  2. Ethics in Sport Broadcasting
  3. Principles of Sport Broadcasting
  4. The Sport Consumer 
  5. Producing a Live Broadcast Commentary
  6. Final Reflection and Consultation


Participation Requirements

Applicants should possess:

  • Any relevant professional experience will also be considered for the basis of entry.


How much will this workshop cost?

Individual Rate - US$750.00
Group Rate (5 persons or more) - US$650.00


How to Apply?

 Apply Now


Mode of Delivery

The workshop will be delivered fully online using the Open Campus “Learning Exchange” environment (Moodle/Learning Management System).


Assessment Structure

The workshop consists of formative and summative assessments and is assessed by 100% coursework.

  • The full range of assessment; diagnostic, formative and summative will be applied.
  • Short audio demonstration files uploaded by students, will be used to evaluate their voice quality and language use.
  • Responses to questions and comments on posts in discussion board will assess analysis of course content.
  • Critique of live sport commentary, production of a Live Sport broadcast followed by peer and facilitator assessment, will determine participants’ achievement of the training workshop learning outcomes.
  • Consultations will be done on exit, to set goals for the next phase of participants’ sport broadcasting interests.


Educational Resource

Where appropriate, materials will be made available to learners via the Open Campus Learning Exchange for download.


Requirements for the Award Certificate

In order to qualify for the award of the Sports Broadcasting training workshop, learners must complete all 4 weeks at 20 contact hours. Learners will receive a Certificate of Participation with two (2) Continuing Education Units (CEUs).